In the vast, digital sea of gadget review blogs, Erika Moen's website has two things that set it apart. First, since she's an artist and cartoonist, her reviews aren't just text—they're comics. Second, she reviews sex toys.
When Moen launched Oh Joy, Sex Toy in April, 2013, she wanted to do something creative on the subject of sex, with a little help from her personal gadget stockpile. The site has since developed a dedicated readership that visits more than a million times a month, and Moen's new book of Oh Joy, Sex Toy comics is getting more orders than she can keep up with.
Moen co-writes the comics with her husband, Matt Nolan, with each reviewing toys for the relevant genitals. And since there is, in theory, anyway, a limit to how many sex toys anyone needs, her weekly updates alternate between reviews, how-tos, sex education, and even illustrated interviews with sex workers.
'There's a lot more to it than just looking for a sex toy. We try to create stories with the comics, to make them self-contained nuggets of entertainment,' Moen says when I visit her Periscope Studio in Portland, Oregon. 'I hear from asexuals who say, 'I have no interest in personally, but I enjoy the comics so I'm reading it anyway.''
But what really makes Oh Joy, Sex Toy special—not just in the world of gadgets but the world of sex—is how, well, joyful it is. Rather than the mechanical monotony of most pornography or the clinical detachment of so much sex education, Moen's comics are funny, charming, even sweet. Everyone she depicts in sexual situations seem to be having a fantastic time—smiling, joking, and sometimes literally high-fiving.
'When I made a comic about butt sex, I put in so many amazing, quality butt puns—as many I could possibly think of,' says Moen. 'I think people should laugh about sex. When you make people laugh, you make them feel included and their guard goes down. You can make it friendly and approachable. I want people to feel like they're part of the conversation
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